In the real world, publishers use a mix of ad products on their sites; they book direct deals and reservations through DoubleClick for Publishers (DFP), pass their inventory through exchanges like the Google Ad Exchange, or backfill unsold inventory to Google AdSense.
Since my initial launch of the AdSense Publisher Toolbar, we’ve got great feedback - both internally at Google across our publisher teams, and externally from users - and I’ve been very happy with the response so far.
Based on everyone’s feedback, e’ve been hard at work adding support for more products. I’m happy to announce that as of V2.0, we’ve renamed the AdSense Publisher Toolbar to the Google Publisher Toolbar, and added support for basic decoding of all DoubleClick tags. This is the first of many releases to broaden the toolbar to cover all of Google’s publisher products, and we look forward to your feedback.
Go check out the Google Publisher Toolbar extension on the Chrome Web Store for more information.